About us

Amsterdam Fashion Week is a bi-annually event with catwalk shows and expositions about Dutch and Belgium Fashion Design. Fashionweek.nl is also an online magazine with news, interviews and background articles about the Dutch fashion industry, innovation, technology and sustainable movements within fashion, Dutch and Belgian Fashion Designers and upcoming talent from the low countries.

Innovative Initiatives

Amsterdam Fashion Week started in 2004 as an initiative to put Amsterdam on the map as a sparkling and internationally oriented destination for fashion. It sets a stage for innovative initiatives, originating from the many start-ups and the seven highly appraised fashion academies in the Netherlands. It also aims to spread the word about the Dutch influence in the world stage of fashion and design. 

Connect, Grow, Celebrate

The organisation has three values on which the bi-annual events are staged: ConnectGrow and Celebrate. Connect stands for the aim to clear the gap between commerce and creativity. Grow stands for the aim to point out the Netherlands fashion industry on international level and Celebrate stands for the fact that we have to celebrate the fashion talent in the Netherlands. In order to fulfil this values Mercedes-Benz FashionWeek Amsterdam is structured in different programs.

Mercedes-Benz FashionWeek Amsterdam

Amsterdam Fashion Week is a combination of fashion shows of upcoming talents, designers and commercial labels and brands. Amsterdam Fashion Week offers a broad and diverse programme meant for the fashion professional and their relations. Every edition Mercedes-Benz FashionWeek Amsterdam draws the attention of both national as well as international press and buyers. Mercedes-Benz FashionWeek Amsterdam is organized twice a year, the Summer/Spring edition in July and the Fall/Winter edition in January at the Westergasfabriek in Amsterdam.

Fashion LAB

Amsterdam Fashion Week has made it her mission to contribute to the innovation environment in the Netherlands and the development of the Dutch fashion industry, with Fashion LAB. Fashion LAB - a laboratory for talent and innovation - is an on-going programme consisting of catwalk shows during Amsterdam Fashion Week and a range of workshops, lectures and presentations that encourage innovation and support young entrepreneurs throughout the year. It aims to empower young people to set their first steps into a professional fashion career. By supporting young designers who participate in Fashion LAB, Amsterdam Fashion Week helps them to realize their ultimate dream: becoming a renowned fashion designer.

Future Generation

Amsterdam Fashion Week has received international recognition for its initiatives towards strengthening the Dutch fashion industry, stimulating interdisciplinary collaborations, seeking out new technologies and sustaining our planet’s biodiversity through the ongoing quest for sustainable and technological solutions in fashion.
Future Generation is a recurring exhibition to examine the future ahead. It is a future that brings hope and solutions in its technological sophistication. Each layer of the fashion industry has the potential for enormous progress: sourcing, time, people, talent, the ecosystem.


Lichting is the prize of the fashion industry that is awarded every year to the most promising fashion graduate of the Netherlands. The concept is easy: the greatest talents of the seven best Dutch fashion academies will be together in one catwalk show to present themselves to the tough fashion press and a panel of international industry experts. Apart from this catwalk extravaganza the students are involved in several workshops to help them with valuable insights into the business side of fashion. Lichting is an initiative by Amsterdam Fashion Week, HTNK fashion recruitment & consultancy.

Board of Advice

The Board of Advice of Amsterdam Fashion Week consists of six members: Joanne Schouten, Frans Ankoné, Liesbeth in ’t Hout, Peter Stigter, Rachid Naas en Peter Leferink.

House rules

Coming to the Mercedes-Benz Fashion Week Amsterdam? That's great. But please read our house rules first.

Get in touch

If you want to get in touch with us, please contact our office.

Amsterdam Fashion Week
Frans van Mierisstraat 119
1071 RR  Amsterdam 


Contact Spice PR via www.spicepr.nl.