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Evenement en contentplatform

Amsterdam FashionWeek is the high-quality fashion brand of both the Netherlands and Belgium. With an event twice a year, and a website on which fashion news, fashion Information and fashion inspiration can be found on a daily basis. Amsterdam FashionWeek is the number one platform that provides a platform for Dutch and Flemish fashion designers.

Mercedes-Benz FashionWeek Amsterdam


The annual fashion weeks in January and July will take place at the Westergasfabriek, a unique historic venue with international grandeur. Each edition will welcome more than 25,000 visitors. They are witnesses of a large amount of innovation, talent, creativity and diversity in the Dutch and Flemish fashion.

The cross-media platform Amsterdam FashionWeek offers advertisers unique opportunities to target groups - including women and millennials. The unique character of advertising through takes shape by the appearance of fashion, interactive communications capabilities and native storytelling.

Primary target group

  • 74% women, 26% men
  • Age 18-24 year: 27%
  • Age 25-34 year: 38%
  • Age 25-44 year: 17%


  • 30,000 followers on Twitter
  • 38,000 likes on Facebook
  • 13,800 followers on Instagram
  • 263,000 views on YouTube
  • 100,000 pageviews per month on the website


Annemieke Homan, Brand Partnerships & Sales Manager Amsterdam FashionWeek: