Do you want to show at Amsterdam FashionWeek? Sign up now!

Will you earn a place for yourself on the Amsterdam FashionWeek runway?

Want to show your design talent to a wider audience? Then this is your chance. You can actually compete for a spot on the runway at Amsterdam FashionWeek. At every edition, the organisation, under the leadership of Creative Director Iris Ruisch, gives up-and-coming talent a chance. This same idea gave rise to Fashion LAB, where you too can compete for your spot on the catwalk. 

What exactly is Fashion LAB?

Fashion LAB is part of the Amsterdam FashionWeek runway programme. It offers promising designers a chance to present themselves on a professional runway. Fashion LAB also provides the knowledge and support you need as a designer to present yourself well. For young designers, participation is very accessible because Amsterdam FashionWeek uses a graduated payment scheme. This makes a first runway show a real bargain for young designers! In this way Maaike van den Abbeele, Marissa Moll en Ajbilou | Rosdorff showed during Mercedes-Benz FashionWeek Amsterdam in January 2017. 

Two options

Designers can register for a presentation in the Transformatorhuis via the Fashion Lab registration form. Amsterdam FashionWeek is offering two options:

  1. Fashion LAB show: an entry-level runway show where two Fashion LAB designers present a show together
  2. Fashion LAB PRO: a runway show for experienced talent to show individually 

For more information, see our Fashion Lab-information sheet

Moving forward

Fashion LAB wants to prepare designers for a major runway show in the Westergasfabriek. The Amsterdam FashionWeek team and the Advisory Board will ultimately decide whether a designer has made enough progress to move to Fashion LAB PRO or even into the Westergasfabriek. 

How to register?

Are you or do you know a designer who deserves a place on the Amsterdam FashionWeek runway? Then sign up now, before 12th of may 2017, via the Fashion LAB-registration form. Mail the registration form and all other required documents to